The secret to post-pandemic digital marketing: Customer first

There have been a lot of shifts happening as a result of the pandemic: People have new shopping behaviors, they’re discovering products differently, engaging with retailers in new places, on new channels, and in new ways that are requiring brands and retailers to evolve their thinking around talking to their customers.

Marketing teams are just coming up for air after the height of the pandemic, and now the rules are changing even more quickly than customers' habits.

In this video, Lisa Collings, SVP of client development of Epsilon Digital Media Solutions, chats with Omni Talk's Anne Mezzenga about how retailers and brands can get better at putting their focus on this changing customer.