Third-party identifiers are going away. What's the impact on financial services marketers?

See the infographic

In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome, and in June, Apple made a similar announcement about their device identifier for advertisers (IDFA). As more third-party identifiers (3PIDs) go away, it’s important to ask: How do financial services marketers feel about these changes and what are they doing to prepare?

We conducted a survey to find out. Click through to this infographic to learn:

  • Why 3PID deprecation matters for financial institutions 
  • How financial services marketers are preparing
  • Recommendations for financial institutions to future-proof their marketing