You're likely underreporting the economic impact of your marketing.
Tourism marketers drive so much value for their destinations, but all too often the full scope is not measured due to a singular focus on lodging.
Plug your typical annual media spend and return on ad spend into our tourism ROI calculator to see how Epsilon’s NEI solution can measure the full (estimated) value of your marketing investment. This estimated value includes all destination categories—not only lodging—for a fuller picture of the impact your marketing dollars truly have.
Plus, see how your true ROI can be improved with an upgraded ability to identify and connect with high-value visitors in a way that resonates with them.