Balancing price and experience: Generational travel preferences in 2025

What does travel look like in 2025?​

Consumer preferences and expectations have shifted over the past five years, leading to myriad changes across the travel industry. ​

With an increase in consumer expectations, economic uncertainty and policy changes at major airlines and hotels, it can be hard for marketers to keep up and ensure messaging and campaigns are relevant, timely and engaging across channels. ​

Download this report to learn about:

• How often people across generations travel domestically and internationally ​
• Travel preferences, including what types of vacations are the most popular, if people like to travel in groups or alone and how interested they are in travel add-ons like excursions and local food and drink experiences
• What types of accommodations people prefer when planning a vacation​
• How consumers approach travel planning and booking, plus top challenges they encounter during the process