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What does travel look like in 2026?
Consumer preferences and expectations have shifted over the years, leading to myriad changes across the travel industry.
With an increase in consumer expectations, economic uncertainty and policy changes at major airlines and hotels, it can be hard for marketers to keep up and ensure messaging and campaigns are relevant, timely and engaging across channels.
To help you reach travelers across demographics, we surveyed consumers about how they plan and book travel today and created three insight-rich one-pagers. Download the full bundle for an overview of how consumers are booking flights and accommodations and a deep dive on higher-income travel preferences.
Consumers still want to travel in 2026, but they’re doing it through a much more value-conscious, digitally influenced and loyalty-sensitive lens, especially younger travelers, who are the clearest growth audience for international trips, AI-assisted planning and premium airport perks.
Travelers expect more from accommodations in 2026. Travelers in 2026 choose accommodations based on trust, value and flexibility, while younger guests increasingly expect variety, personalization and experience-driven stays.
Higher-income travelers lead the demand for travel in 2026. Despite macroeconomic challenges, higher-income travelers aren't feeling the squeeze as much as other demographics and are willing to prioritize travel.
Ready to get the full picture? Download the full one-pager bundle to learn about:
