Turning 2024 marketing challenges into 2025 wins

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, increased fragmentation and wasted ad spend, personalization challenges, an AI boom…you get the point. These shifts have left many marketers with something akin to whiplash. Realistically, how can brands prepare for 2025, and even 2026, to ensure their strategies are future-proofed and resilient?

In this Adweek webinar replay, experts from Epsilon and guest speaker Forrester explore how the marketing ecosystem shifted in 2024 and share key lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond. Join us for a robust discussion on hot-button issues, like:

• How to continue to have meaningful connections with your customers as signal deprecation continues
• What it means to be stuck in the advertising “hot zone,” and how to avoid over messaging your highest opportunity customers
• What you need to master true, data-drive personalization
• Ways to better your measurement strategies and continuously prove marketing ROI and effectiveness

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