Understanding today's traveler: Closing the gap in customer knowledge

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When we first planned to hold this webinar, coronavirus was not a topic we planned to cover. But as the cascade of news has steadily piled up over the past few weeks, the situation has changed dramatically: hotels are empty, flights are cancelled, and travelers are being asked to stay home. 

This is not business as usual; we need to think about what travelers really need in this unprecedented moment. People are being impacted both personally and economically. And because of that, it’s important we not try and send out the same old marketing messages to these individuals as if it still is “business as usual.” 

The situation is going to continue to evolve. This is a time for all of us to double down on figuring out how we can best understand and serve the travelers that trust us and rely on us for their travels.