Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to the next level. But many marketers aren’t maximizing the powerful potential of these tools. The key? Coupling AI and identity resolution within the clean room to empower high-performing campaigns, reduce media waste and provide stronger customer connections.
In this webinar, Joran Lawrence, Senior Vice President of Product Management at Epsilon, and guest speaker Lynne Schneider, Research Director at IDC, explain why the right clean room combines strong data and identity with AI to build better campaigns.