The Real Deal on CDPs vs. Data Clean Rooms

Customer data platforms (CDPs) and data clean rooms are two powerful pieces of martech, but do you know which one is right for you.

In this video, Michelle Dieschbourg, Senior Manager of Product Marketing at Epsilon, explains the differences between these two solutions and why some brands might consider using both.

This short video explores:

• The power and capabilities of CDPs vs. clean rooms
• How they work with your current data and technology
• Why you might need both