Epsilon Logo
  • Platform
    • PeopleCloud
    Capabilities
    • Identity resolution
    • Artificial intelligence
    • Intelligent creative
    • Connected marketing
    Products
    • Digital media
    • Data clean room
    • Customer data platform
    • Loyalty platform
    • Consumer marketing data
    • Strategic services
    • Retail media
    • Website personalization
    • All products >
  • By use case
    • Unify & cleanse your first-party data
    • Identify high value customers
    • Connect messages across paid & owned
    • Increase customer loyalty & retention
    • Personalize media across channels
    • Acquire new customers
    • All use cases >
    By channel
    • Display
    • Connected TV
    • Email
    • Audio
    • Online video
    By function
    • Partners
    • Publishers
    • All resources
    • Research & insights
    • Case studies
    • Blog
    • News
    • About us
    • Culture
    • Pressroom
  • Careers
  • AdChoicesAdChoices Logo

  • Platform

    • PeopleCloud

  • Products

    • Digital media
    • Data clean room
    • Customer data platform
    • Loyalty platform
    • Consumer marketing data
    • Strategic services
    • Retail media
    • Website personalization
    • Automotive marketing
    • All products

  • Capabilities

    • Identity resolution
    • Artificial intelligence
    • Intelligent creative
    • Connected marketing

  • Industries

    • Consumer packaged goods
    • Financial services
    • Health
    • Restaurants
    • Retail
    • Travel
    • Tourism
    • Nonprofits
    • Telecom, media & entertainment
    • All industries

  • Channels

    • Display
    • Connected TV
    • Email
    • Audio
    • Online video

  • Resources

    • All resources
    • Research & insights
    • Case studies
    • Blog
    • News

  • Use cases

    • Unify & cleanse your first-party data
    • Connect messages across paid & owned
    • Identify high value customers
    • Acquire new customers
    • Increase customer loyalty & retention
    • Personalize media across channels
    • All use cases

  • About

    • About us
    • Culture
    • Pressroom
    • Locations
    • Careers
    • Awards & recognition

  • Functions

    • Partners
    • Publishers

  • Learn

    • Customer loyalty strategy
    • Connected TV
    • Programmatic advertising
    • Data clean room
Consumer Info 
Privacy Policy 
Terms & Conditions 
AdChoices 
Your Privacy Choices 
Privacy Settings 
©2026 Epsilon Data Management, LLC. All rights reserved. All names and logos are trademarks or registered trademarks of their respective owners.
  1. Homepage
  2. Resources
  3. Research & insights
  4. The Real Deal on Advanced TV
Video

The Real Deal on Advanced TV

Did you know 79% of people across generations would rather watch content on TV screens than on computers or phones? With Advanced TV advertising, it’s never been easier for marketers to grab attention—no matter what people are watching.

In this short video, Shannon Fazendin, Director, Advanced TV Solutions at Epsilon, gives you the full picture on Advanced TV and explains why it’s an efficient and effective advertising channel.

Let's explore:

  • What is Advanced TV?

  • Why are so many marketers shifting budget to Advanced TV?

  • What is the difference between OTT, Connected TV and Addressable TV?

  • Does it really drive results?

Want to learn more? Take a deeper dive on how your customers are watching content across linear and Advanced TV:

From Gen Z to The Silent Generation, here's how America is streaming and watching TV

From Gen Z to The Silent Generation, here's how America is streaming and watching TV

Download the full report
Topics:Data

Get insights straight to your inbox.

Sign up for the Epsilon Insider newsletter and receive the latest marketing trends and insights from the industry's top experts.
Select Country

Privacy Policy update your Preferences.

Insights

Related Posts

Cover of Epsilon Pulse's "2026 holiday shopping trends" report, featuring a couple shopping.
Research
2026 holiday shopping trends: The impact of holiday ads, AI use case shifts, the impact of rising costs and more.
Learn more
Customer data enrichment completing a customer profile with third-party data
Blog
Customer data enrichment: Completing the customer profile puzzle
Learn more
Three people in Halloween costumes smiling and laughing while taking a selfie.
Blog
4 insights to drive your Halloween marketing plans
Learn more
Explore more insights