The Real Deal on Advanced TV

Did you know 79% of people across generations would rather watch content on TV screens than on computers or phones? With Advanced TV advertising, it’s never been easier for marketers to grab attention—no matter what people are watching.

In this short video, Shannon Fazendin, Director, Advanced TV Solutions at Epsilon, gives you the full picture on Advanced TV and explains why it’s an efficient and effective advertising channel.

Let's explore:

• What is Advanced TV?

• Why are so many marketers shifting budget to Advanced TV?

• What is the difference between OTT, Connected TV and Addressable TV?

• Does it really drive results?

Want to learn more? Take a deeper dive on how your customers are watching content across linear and Advanced TV:

From Gen Z to The Silent Generation, here's how America is streaming and watching TV

Download the full report