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Website personalization guide: Driving performance with actionable dataEstimated reading time: 1 minutes
Guide

Website personalization guide: Driving performance with actionable data

By: Epsilon Marketing | November 24, 2025
Cover for a guide titled "Driving performance with actionable data," showing a man smiling at a laptop with data analysis icons.

Create personalized website experiences that convert

Ecommerce managers have control over a significant point in the customer journey—the website experience.

Yet, even though brands attract high amounts of traffic—many struggle with increasing bounce rates, cart abandonment and low rates of conversion. Orchestrating website experiences using customized clicks, overlays and product recommendations creates a seamless path to purchase—making the decision to convert frictionless.

How to use actionable data to personalize your website

Our website personalization guide, Driving performance with actionable data, provides a practical framework that will allow you to customize conversion-ready website experiences that:

  • Leverage the right data and technology and enable you to deploy website campaigns that fuel growth and increase brand advocacy.
  • Maximize key stages of the customer journey—including journey mapping, segmentation and real-time personalization.
  • Quickly improve conversion rates, average order value (AOV) and engagement.

Take control of your website experiences—grab the guide to learn more.

WebsitePersonalizationData
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