Why restaurants need a unified view of their customers

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Customer interactions are becoming more digital every day—a shift that restaurant marketers have struggled to fully incorporate into their marketing strategies.

And it's not easy; restaurants have numerous points of sale across locations and franchise networks, and the inclusion of pickup and deliver apps makes it even more complex. 

Successful marketing starts with understanding the customer, across all touchpoints. To help understand this better, we partnered with Nation's Restaurant News and Informa Engage on a research project to understand where restaurant marketers' gaps and opportunities lie and how to optimize every interaction for one more visit and one more dollar.