AdChoices adchoices

Overview of Interest-Based Advertising

The websites you visit work with online advertising companies like Epsilon and its Digital Media Solutions platform to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the webpage you’re visiting; others may be based on registration or other information you provide to us and our partners; and other ads may be customized based on predictions about your interests generated from your visits to other websites. This practice of customizing and providing online ads is often called interest-based advertising, or IBA.

The goal of AdChoices is to provide you with information about how IBA works and provide you with choices to opt-out of IBA.

Epsilon’s Interest-Based Advertising Services

The IBA services that Epsilon provides for its clients are driven by Epsilon’s Digital Media Solutions (DMS) (formerly known as Conversant). You can read more about Epsilon’s privacy and advertising practices by visiting our privacy policy.

DAA Adherence and Commitment to Ad Quality and Privacy

Epsilon is a proud member of the Digital Advertising Alliance (DAA). The DAA is an organization that works with digital advertising companies to develop and enforce responsible and privacy-friendly online advertising practices, including the development of the AdChoices program. Epsilon DMS adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising.

Learn More About Interest-Based Advertising

You may visit the DAA at or the Network Advertising Initiative (NAI) to learn more about how your information may be used for interest-based advertising. Visitors from Europe can alternatively visit the European Interactive Digital Advertising Alliance (EDAA), and visitors from Canada can visit the Digital Advertising Alliance of Canada here.

Choices to Opt-Out of Interest-Based Advertising

  • To directly opt-out of receiving interest-based ads from Epsilon Digital Media Solutions, click here.
  • To see your opt-out choices from other participating companies that may be collecting and using data on the Epsilon website for IBA purposes, you can access the DAA’s AdChoices tool or the NAI opt-out page.

 Other Consumer Privacy Rights

Please note that the opt-out choices provided on this page are limited to the processing of your information for IBA purposes. To learn more about personal information that Epsilon collects and processes for all other purposes, including about how you can request to access, delete, or opt-out of the sale of your personal information, please visit our Consumer Access Report page here.