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Say “hello” to customers you didn’t know you had.

Meet Customer+, the onboarding solution that gives you a 360-degree view of your customers—known and unknown. Unlock the full potential of all your shoppers to drive more sales, increase loyalty and achieve better outcomes for advertisers.

How many customers will you reach?

You might think you know all your customers from your first-party data, but many are still hiding in your card transactions. Finding these customers is vital. We'll help you see the people behind the cards.

We clean your first-party data, remove the duplicates and fill in the blanks.

And Customer+ adds far more unknown transactions tied to both your known and unknown customers.

Get more from your first-party data.

Once your first-party data is optimized with missing transactions, your brand will learn more about all your customers.

Incentivize

Encourage loyalty members to use their cards more often to better understand their behaviors and personalize messaging.

Measure

Capture both authenticated and unauthenticated conversions for loyalty measurements.

Refine

Get a better picture of what your loyalty members are buying to increase online and offline conversions.

Analyze

Explore unauthenticated transactions to learn more about why those shoppers aren’t signing up and how to better engage them.

Reach and engage your hidden customers.

Send personalized messages to your existing customers not captured at the point-of-sale. Gain insights into their preferences with merchant-level credit and debit card transaction data to measure media impact with campaign-level ROAS. Then add these customers to your customer file to enhance messaging and drive lifetime value.

Get a complete view of your best customers.

Then take your insights to the next level.

Scale

Recognize 2–3x more customers by adding missing transaction details, so you can reach the largest group of buyers.

Insights & profiling

Get deep customer insights like transaction amount, SKU-level data, location and timestamping.

Performance

Get the full attribution picture with both incrementality and conversion feeds available.

Audience & activation

Improve targeting with granular customer purchase data while activating through Epsilon Digital.

Turn your new customer reach and insights into retail media assets.

Unlock the full potential of all your shoppers for more sales and loyalty and better outcomes for advertisers.

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Every customer is an opportunity

Every transaction you match to a shopper is an opportunity for advertisers to engage.

Every new customer interaction and transaction are opportunities for advertisers to engage with shoppers. The more shopper scale you offer, the larger the campaigns you can accommodate, leading to greater retail media revenue opportunities.

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Offer stronger, more accurate measurement.

Tie media interactions to transactions.

Offer stronger performance and more accurate measurement. Matching more purchases to your real shoppers ties media interactions to transactions, leading to stronger media performance and more accurate revenue impact measurement for your advertisers.

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Differentiate your shopper base.

Offer advertisers access to a unique and interesting asset—your customers.

When monetizing your retail media network, offering advertisers access to more of your unique shoppers and their real purchase interests and history is crucial for differentiating your retail media offering.