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  1. Homepage
  2. Epsilon Digital
  3. Connected TV

Target, buy and measure across one centralized CTV platform

With Epsilon Connected TV (CTV), person-first advertising meets broadcast-quality streaming and video-on-demand inventory. You’ll identify and reach in-market viewers at scale with CTV ads—no matter where they’re watching. That means accessing meaningful insights that are simply unavailable with linear TV through a single, easy-to-use solution.

Recognized as a Leader

Epsilon is proud to be recognized as a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

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Put your brand in HD/4K on smart TVs, streaming devices and gaming consoles.

CTV advertising is a crucial tool in your brand’s toolkit: You can achieve the vast reach of linear TV with the impact, precision and control of a digital channel.  Here’s how it could work for you:

Reach the right viewers

Find customers others can’t. Our connected TV platform puts Epsilon’s COREid at the center, ensuring your brand will message the right viewers at the right frequency. No more repeat ads.

Inventory you want, all in once place

Identify incremental viewers of your linear TV campaign, then access quality publishers to achieve reach and frequency goals across inventory all from a single platform.

Choose how you validate and measure

Epsilon CTV enables you to monitor all relevant KPIs and impact on the customer journey, so you have the insight needed to make the right decisions for your brand.

Advertise on CTV to 100M people.

By activating with COREid, the industry's only identity solution that uses all available online and offline identifiers, Epsilon CTV gives advertisers infinite opportunities to reach ready-to-buy customers and prospects when and where it matters most.

Other DSPs rely on emails or IP addresses to build their CTV reach—but those identifiers are unstable, inaccurate and can often inflate reach numbers. At Epsilon, identity is rooted in physical addresses, allowing us to connect unique individuals to their devices and household for a true cross-device experience—no inflated reach necessary.

Gain centralized access to the inventory you want.

Feature your brand alongside broadcast-quality streaming and video-on-demand content from entertainment’s top publishers.

125+

publisher partners

220B

daily CTV bid opportunities

Boost brand impact with tailored CTV messages.

From a single video asset, our proprietary creative capabilities generate and deliver hundreds of unique iterations across household screens. Plus, our digital experts help maximize ad space by pairing your video assets with additional features, like lifestyle imagery, products, promotional copy and QR codes.

On-demand resources

Blog
Taking the right steps with connected TV advertising
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Blog
The Real Deal on Connected TV
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Blog
More subscriptions, less loyalty: ​TV viewership in 2025​
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