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  3. Epsilon Digital

See what person-first digital advertising can do for your brand.

Meet the programmatic advertising solution that reaches unique customers others simply can’t—including valuable Apple device users and your offline customers. No matter what you’re trying to accomplish, Epsilon Digital connects you with more of the right people for your brand.

We’re the only partner in the game that ties every digital impression to a real person. Everything is optimized to deliver real business outcomes and get you the results you need.

With Epsilon Digital, you’ll never miss a beat.

Your best customers are out there—you just need to find them. Working with us means reaching more of your most valuable and unique customers that were previously unreachable. And because Epsilon Digital is the only programmatic ad solution with full visibility into all consumer interactions and purchases across the open web, you can learn and optimize on the fly.

Here's how you'll untap the true potential
of your data before you activate.

This is your customer data today.

Duplicate records are consolidated.

With site tagging and Epsilon Customer+,
you'll add missing customers and orders.

You'll acquire new customers with higher lifetime value.

First-party data
blanks filled in

Previously hidden
customer purchases

Conquest
opportunities

New prospects based
on contextual data

Your customers are omnichannel—and your digital advertising should be, too.

We'll help you connect every display, online video, connected TV and audio impression to an individual customer. Our people-based intelligence applies AI and person-first identity to optimize and serve customers the right message wherever they’re most engaged.

The result? People will enjoy more relevant messaging when (and where) they actually want to be messaged, and you’ll avoid wasted ad spend. Win, win!

Connected TV
Online Video
Display
Audio
Connected TV
Online Video
Display
Audio

Built-in creative services that make your ads as unique as each individual customer.

Included at no additional cost is Epsilon's Dynamic Creative Optimization solution: An innovative, versatile service with limitless scalability that renders ad creative in real-time for each potential customer. Powered by person-level digital signals you can't get from other DSPs, you’ll drive better performance while protecting your brand’s integrity.

Discover more of what's possible with Epsilon Digital.

With the right programmatic advertising solution, these brands made a difference on their bottom line.
Message more of your best customers and drive revenue
After increasing their customer file by 25%, a pharmacy retailer can accurately reach customers across channels and devices with messages that resonate.
Reconnect with lapsed customers
A sandwich chain was able to drive 72% of lapsed customers to make at least two purchases with our digital advertising help.
Maximize the value of your data
By enhancing their first-party data, a beauty retailer added 1.7M+ new-to-file customers with higher lifetime values.
Focus on first-party data to deliver profit
Monetizing their first-party data allowed a national retailer to earn $44 million in incremental revenue in a single quarter.
Capture consumer interest in your brand
By acting on real-time, person-level data, a regional bank was able to message 2M unique in-market consumers, increasing brand awareness and site engagement.
Increase new trips to specific locations
A fast-casual taco chain found that by partnering with the right digital media marketing service, they could send lapsed guests relevant offers and messages and increase new trips by 40%.

Illuminate every customer’s path to purchase.

Become digital advertising specialists with our complimentary DiME visualization tool. You’ll see detailed sales data—online and offline—and know the activity and sales that your digital marketing is driving.

The person-first difference.

In a head-to-head test, Epsilon Digital outperformed a popular DSP by:

  • 30% more customers to reach
  • 176% higher revenue
  • 136% higher ROAS

Sound like results you'd like to see for your brand? Let's make it happen.

Hear directly from our trailblazing clients.

CASE STUDY

Ulta Beauty creates customer joy with personalized experiences

Watch the video to hear Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty, describe how the retailer is applying new insights and activating campaigns to reach guests where they are and bring greater joy with Epsilon as their partner.
Read the full story
CLIENT TESTIMONIAL

Valvoline tunes up guest communications

Watch the video to hear Jake Lestan, Senior Director of Consumer Engagement, Valvoline Inc., describe how the brand is driving strong customer retention, increasing basket value and growing ROI with Epsilon as their partner.
Learn more
ADWEEK WEBINAR

Build stronger customer relationships like Visionworks did.

Hear the CMO of Visionworks talk about how his team overcame their challenges and found the right digital advertising partner.
Watch now

Learn more about the digital media topics that matter most.

Dig deeper into themes such as digital advertising, agency services and more with these resources.

Your buyer’s guide to digital media solutions
On the surface, many platforms or providers may look or sound similar with compelling claims about benefits and performance. Let’s “look under the hood,” and learn what you should be looking for when selecting the best digital media buying solution for your brand.
Learn more
The Real Deal on the Advertising “Hot Zone”
You don’t want to get stuck over-messaging low value customers. Watch the short video to hear how to avoid what we’re calling the advertising “hot zone,” and uniquely reach your most valuable customers.
Learn more