Onboarding solutions
Fill gaps in your CRM file by capturing customer interactions you might otherwise miss—maximizing the scale advertisers use for media campaigns.
Smart decisioning and real shoppers, wherever they are
That's what makes Epsilon Retail Media the most intelligent retail media solution. We bring retailers and advertisers a suite of person-first solutions to help them understand their core shoppers, engage meaningfully with them on retailers’ properties and across the open web from one connected retail platform, and evolve their retail media strategies.
A next-generation platform
Epsilon Retail Media is the first retail marketing platform to couple artificial intelligence with person-first identity. This single view of each shopper means better outcomes for advertisers and more sales and shopper loyalty for retailers.
Smarter shopper interactions
We help retailers maximize their media network offerings using an intelligent retail marketing platform that captures more shopper interactions. It's all underpinned by CORE ID, the industry’s most accurate and privacy-safe consumer identifier. We combine that power with AI-driven, SKU-optimized targeting and person-first ad serving that evaluates hundreds of variables in the milliseconds before a bid must be placed. That's how advertisers can launch media campaigns that always reach the right shopper with the best message at the most effective time, across onsite and offsite channels.
Honest shopper targeting and measurement
Go beyond targeting audiences based on digital identifiers—start with the confidence that CORE ID assures you're decisioning against a real person, not just a best guess. Then, our retail media platform's technology uses that identity to evaluate each person first—not the sites they're browsing—so advertisers can reach the right shopper for each product wherever they are. This connection to each individual also powers unified cross-channel attribution, so advertisers can measure their media's impact on online and in-store sales.
A complete retail media solution
We know that fragmented tech stacks create frustrating experiences for retailers, advertisers and shoppers—that's why we built the best retail media advertising platform to meet every goal. With a comprehensive set of solutions and services to help retailers grow their retail media marketing business and provide options for their advertisers that allow them to choose where, when, what and how to engage with shoppers. From onboarding and data to unified attribution, retailers and advertisers can maximize in-store and online sales with solutions designed to work together, but can also be used individually.
Results our clients achieved with more intelligent retail media
Our solution
Industry-leading onboarding and data solutions power everything we do.
Our retail media platform is designed to help retailers and advertisers create one unified view of the shoppers that matter most to them with consistent identity resolution.
Faster, smarter campaigns at your fingertips
Faster, smarter campaigns at your fingertips
Our all-in-one retail media UI.
Deliver ads to real retail shoppers across channels and formats at scale.
Our retail media network platform's power helps retailers create marketing opportunities for every shopper and advertisers build stronger relationships with shoppers.
Other channels
Scale your offerings with email and social.
Measure and validate the impact of advertiser campaigns.
Streamline attribution with person-first retail media reporting, giving you deeper insights into your shoppers to learn from and put to use in future activations.
Unified attribution
Know the power of all campaigns with unified measurement across onsite and offsite channels using our retail advertising platform.
Validate marketing outcomes
Verify the impact of each advertiser's investment with SKU- and brand-level reporting across online and in-store sales using our retail media advertising platform.
Why Epsilon