Reach new customers, with Epsilon.
Finding the right new customers can feel like a game of cat and mouse, but with a personalized, integrated solution, it’s easier than you think. The right technology enables you to reach engaged customers effectively across owned and paid channels, whether they’re scrolling on their phones, watching TV or on the go.
The best place to start looking for new customers is by better understanding your current customers. Getting a more holistic view—across demographic, transactional and psychographic data—helps paint a picture of who currently buys with you so that you can find more people like them. Using your first-party data—whether you have a lot or a little—paired with our matching technology and online and offline transactional data, we can help you pinpoint new potential customers who are most likely to convert.
Knowing who you want to reach is the first step, but connecting with each person—and ensuring you’re not over-saturating anyone—is more complicated than it seems. By focusing not just on capacity to reach people, but the capacity to reach unique people that you can’t easily find elsewhere, ensures you’re making the most of your budget and acquiring more new customers. Take the first step toward reaching the right people at the right time with an integrated solution that helps you discover valuable in-market prospects that are new to your brand.
When you’re trying to acquire new customers, it’s key to make sure messages resonate across channels and devices. With a complete view of your prospective audience and who you want to connect with, our integrated solutions help you orchestrate messages across paid and owned channels, so prospects always see a message that builds on the last. Whether via email or digital media, you can anticipate when they’re likely to engage or convert and use real-time insights to transform a prospect into a customer.
