Acquire new customers

Reach new customers, with Epsilon.

Finding the right new customers can feel like a game of cat and mouse, but with a personalized, integrated solution, it’s easier than you think. The right technology enables you to reach engaged customers effectively across owned and paid channels, whether they’re scrolling on their phones, watching TV or on the go.

Products used

QSR brand 7.8Munique individuals reached
DTC brand129Knew customers acquired
Multi-brand retailer85Knew or reactivated customers acquired from lookalike modeling
Apparel brand116%increase in lead generation

a man wearing glasses and a beanie is using a cell phone .

Find customers to increase conversions

How it works

Understand who to acquire

The best place to start looking for new customers is by better understanding your current customers. Getting a more holistic view—across demographic, transactional and psychographic data—helps paint a picture of who currently buys with you so that you can find more people like them. Using your first-party data—whether you have a lot or a little—paired with our matching technology and online and offline transactional data, we can help you pinpoint new potential customers who are most likely to convert.

Ensure you can reach them

Knowing who you want to reach is the first step, but connecting with each person—and ensuring you’re not over-saturating anyone—is more complicated than it seems. By focusing not just on capacity to reach people, but the capacity to reach unique people that you can’t easily find elsewhere, ensures you’re making the most of your budget and acquiring more new customers. Take the first step toward reaching the right people at the right time with an integrated solution that helps you discover valuable in-market prospects that are new to your brand.

Connect with the right people on the right channel

When you’re trying to acquire new customers, it’s key to make sure messages resonate across channels and devices. With a complete view of your prospective audience and who you want to connect with, our integrated solutions help you orchestrate messages across paid and owned channels, so prospects always see a message that builds on the last. Whether via email or digital media, you can anticipate when they’re likely to engage or convert and use real-time insights to transform a prospect into a customer.

Case studies

Case Study

Wine Country Gift Baskets

Using Epsilon Digital and its ability to reach unique individuals, the brand drove $16 million in revenue from new customers.

Learn more

Case Study

At-home coffee brand

By aligning their website and email signals with proprietary Epsilon data inside Epsilon Clean Room, the brand identified three new audiences, including lookalike and retargeting segments.

Learn more

Case Study