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AI tactics for targeting customers in-market
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Create customized web experiences
Your customers are unique—their web experiences should be too.
A strong brand strategy aligns both online and in-store experiences. That’s why your web presence needs to do more than display products and services—it must connect. Having the right technology can help you establish real connections by delivering tailored, high-performing web experiences that form lasting impressions.
Products used
- Travel brand+144%increased conversions during bookings by auto-applying incentives
- CPG Brand+78%increased conversion rate from customizing experiences
- Retail brand+39%increased conversions with real-time and basket reminder messaging
- Retail brand18%increased conversion rate and average order value
Tailor every touchpoint
How it works
Customize with data and identity
At the heart of customized web experiences is data—lots of it. No matter how your customers engage—email, paid, mobile—our technology offers a unified view. Whenever someone lands on your site—whether it's a first-time visitor or a high-value customer—we help you seamlessly curate the right layout and content to meet them where they are, with what they need—no tech team required.
Smart segmentation that converts—and retains
If you don’t want customers to bounce, you need to give them a reason to stay. Our solutions help you segment based on traffic source, visit history and cart status—so you connect instantly. With the right design, well-timed nudges and navigation that aligns with what each customer has in mind, your site can intuitively offer tailored experiences—always guiding them to the next best offer.
Scaling adaptability with every touch
People don’t just visit websites—they respond to what matters to them. Our advanced technology can help you dynamically adjust messaging, layout, imagery, and calls to action based on user behavior, location, device, or past interactions. Our solutions adapt seamlessly, helping you orchestrate relevant, timely and personalized experiences for each individual at scale.
