Existing customers are already brand fans—why not offer them more?

Brands that want to grow their revenue don’t need to go any further than their own backyards. Existing customers are already familiar with your products, easier to reach, and more likely to respond to relevant offers. If you know how to engage them, cross-selling is not only more cost-effective than acquiring new customers, but it also boosts average order value and strengthens long-term loyalty.