Cross-sell to existing customers

Existing customers are already brand fans—why not offer them more?

Brands that want to grow their revenue don’t need to go any further than their own backyards. Existing customers are already familiar with your products, easier to reach, and more likely to respond to relevant offers. If you know how to engage them, cross-selling is not only more cost-effective than acquiring new customers, but it also boosts average order value and strengthens long-term loyalty.

Products used

Multi-brand Jeweler102%lift in the four most important product categories
CPG Brand$33ROAS generated from recent buyers driven to other products
Retail brand+21%increase in conversion of complementary products to high-basket-value customers
CPG Brand+7%increase in AOV and CLTV by targeting cross-sell and upsell messages

a young woman is smiling while looking at her cell phone .

Make smarter, next-best offers

How it works

Want to cross-sell? Harness better data.

You don’t have to keep reintroducing yourself to existing customers—you can talk to them like you already know them, because you do. Our data-driven technology can take their past purchases with your brand and add insights on who they are, what they care about, and much more, to automate and determine who to reach and with what message for each individual.

Personalize smarter, next-best offers

Just because they’re existing customers, doesn’t mean you’ve explored every way to engage—you need to know what to offer them next. Personalized suggestions, powered by AI, can do just that. A strong tech stack with identity at its core makes it possible to suggest products that remind existing customers that you aren’t just selling—you’re listening.

Move last purchases to what’s next

How do you know when customers want to try something new? A powerful tech stack can tell you. Our next-generation solutions spot preferences built on behavioral insights, indicating when customers are open to product categories entirely new to them. With the right technology you can offer alternative selections in a way that feels natural and meaningful—without feeling like a hard sell.

Case Study

Large FSI bank

One of the largest banks in the country effectively reach people eligible for cross-sell, leading to an “always-on” initiative that drives 2,200 new accounts monthly.

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Case Study

Retail pharmacy chain

An industry-leading pharmacy chain used Epsilon’s advanced technology to obtain customer insights and boost new category sales from existing customers in a previously declining market share.

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