Identify the right customers.
Writing effective marketing messages is tough enough—and it’s even harder when you’re not sure it’s reaching the right people. High-quality data makes it easy to identify ideal consumers and develop messaging tailored perfectly to them, so you can expand your audience and market to customers who are ready to convert.
For many brands, choosing the right customers to market to feels like a Where’s Waldo? puzzle, but it doesn’t have to. Epsilon’s CDP and Clean Room solutions can not only unify and cleanse a brand's first-party data, but also augment that data with information on what your current and potential customers buy, why they buy, where to find them and when to engage them to drive retention and growth.
With a full view of a brand’s universe of current and potential customers, it’s time to figure out who within that group has a higher likelihood to buy. Our AI-powered solutions help brands understand who is actually in market for a product or service at any given time—and over time—so they can activate those audiences in campaigns across channels.
People change from day to day, minute to minute—and your marketing should too. As people make a purchase or decide they don’t need a product anymore, your marketing needs to respond to those changes. Epsilon’s solutions consistently update as campaigns progress, bringing in new people that are now in market and cycling out those that have already purchased. This ensures you’re always reaching the right people over time and not over-messaging people that already converted or are no longer likely to purchase.
