Identify your unknown customers

Capture customer signals—no matter where they interact with your brand.

Struggling to identify unknown customers? If you don’t have key transactional data points like names, emails and other identifiers, you won’t be able to connect with the people who are already buying with you in a meaningful way. To understand them, you need integrated tools that enable you to reach them with personalized messages across paid and owned channels.

Products used

CPG brand11M addressable customers identified
Beauty retailer5.6M unique lapsed customers reached
Dining brand750% increase in number of reachable customers
Grocery brand558Kunauthenticated or expired-cookie loyalty members found

a woman is looking at flowers in front of a sign that says open

Expand your customer base

How it works

Identify real customers

By leveraging first- and third-party data, Epsilon’s integrated solution gives you a single view of every customer and all their associated touchpoints, so you can have a deeper understanding of the customers you already have. Data hygiene solutions can identify missing contact fields like names and emails and help you fill in the gaps.

Map out better, smarter campaigns

With new insights on previously unknown customers, you can know who to engage, when and with what kind of message. It could also mean suppressing people who made a purchase recently in a particular category (or even a specific item). After all, being able to exclude people from your marketing efforts is just as powerful as being able to add them.

The unknown become known

Provide a more personalized and seamless experience to your previously unknown customers as they engage with your brand across channels. Each subsequent interaction, now tied to a specific individual versus an unknown buyer, allows you to create more relevant messages and improve engagement over time.

Case study

Jewelry retailer

By combining online and offline data using Epsilon's Clean Room, this jewelry retailer received richer customer insights for individuals and audiences and drove engagement with new and existing customers.

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Case study

Anheuser-Busch

Using Epsilon PeopleCloud technology, Anheuser-Busch was able to better understand and reach people at scale, while making strong connections with individuals and communities.

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Case study

Road Scholar

From lapsed customers to new ones, Road Scholar aimed to attract all goal-getters. Epsilon expanded Road Scholar’s target audience beyond just recent visitors, including historical site visitors, as well as recent and lapsed customers who had never visited the website.

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