Monetize your first-party data and inventory

Turn your shopper relationships into smarter revenue with person-level identity.

Brands are sitting on a goldmine of first-party data. But too often, it goes underutilized. With commerce media on the rise in nearly every industry, brands can activate more of their audiences, drive greater advertiser value and grow new revenue streams—all while staying true to what makes their brand unique.

Products used

Beauty retailer$150:1average retailer-messaged ROAS across all campaigns
Pharmacy retailer$10Mmedia network revenue in a single quarter
Pharmacy retailer$5:1ROAS for media network advertisers
Beauty retailer$1Minvested annually from top five brands

a man reading the back o a bag of chips in a grocery store

Turn insight into income

How it works

Monetize more of your audience

Many commerce media networks only reach loyalty members or logged-in shoppers. With person-level identity resolution, you can recognize and activate a much larger share of your total customer base. That means better scale and more precise targeting for advertisers, all while respecting shopper privacy.

Prove the value of your campaigns

Advertisers need to know their dollars are working. Identity-backed measurement connects media to real people and real sales, so you can show results with confidence. Whether online or in-store, you’ll have the insights to build trust and grow long-term investment.

Grow without compromising shopper trust

Your customer relationships are what make your data powerful. Epsilon’s solutions let you activate and measure against your first-party data in a privacy-safe environment, giving you the ability to offer maximum reach in your network while upholding the trust you’ve built.

Case Study