Personalize media across channels

Deliver tailored messages that speak to each individual's unique preferences—no matter where they're browsing.

Personalization is more than a buzzword—it's the heartbeat of meaningful, long-lasting engagement with your customers. But delivering true 1:1 personalization, at scale and across channels, is no walk in the park. Our rich customer insights, strong identity resolution capabilities and real-time dynamic creative optimization help marketers get personalization right, reaching people with relevant messages across every touchpoint.

Products used

Retail brand$41:1ROI when driving high-quality email and SMS sign-ups personalized to each audience
Retail brand533%improvement in email revenue from multichannel engagement
Auto brand2Xhigher conversions with campaign personalization across display and OLV
Beverage brand95%CTV video completion rate when delivering personalized creative on preferred channels

a woman is smiling while holding a cell phone at a cafe

Relevant ads wherever they go

How it works

Build on a rich foundation of data

Personalization starts with understanding your customers, but understanding your customers requires data. Our COREid gives marketers a clear picture of each person, fusing behavioral data, preferences, past purchase history and more to understand what drives them to convert. This foundation allows brands to take their personalization up a notch—going beyond basic demographics to create truly relevant messaging.

Maintain connection across channels

Once you understand your customers, you have to find and reach them. Strong identity resolution tailors messages to people that are actually interested in your brand, while ensuring those messages reach the right people wherever they browse. Whether through email, display or CTV, our integrated solutions deliver the most relevant message when and where customers are most receptive, creating seamless customer journeys.

Create dynamic messages at scale

Epsilon’s dynamic creative optimization solution uses real-time data and decisioning to tailor all elements of an ad to an individual. From product recommendations to messaging tone, each creative execution is personalized to what you know about your customer, ensuring every interaction feels bespoke for maximum impact and engagement.

Case study

McDonald's

McDonald’s executed a cross-channel campaign to seamlessly create personalized experiences for their customers, exceeding targeted goals.

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Case study

Staples

Our solutions provided a streamlined view, identifying active customers with unique, personalized messaging, driving incremental traffic across channels and revenue growth.

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Case study

Anheuser-Busch

Epsilon PeopleCloud enabled personalization across each person’s journey, driving better outcomes for Anheuser-Busch, their consumers and their communities.

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