We'd love to hear from you!

If you have any questions about our services, need some help, or just want to chat, we're here for you. Simply fill out the form below, and one of our team members will reach out to you soon.

If you have questions regarding U.S. consumer data privacy, click here.

Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com

Privacy Policy

Your Privacy Choices

Select...
Select Country

I agree to receiving marketing communications from Epsilon and its affiliates, and agree to the processing of my personal data in accordance with and as described in the Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.

Epsilon Logo
  • Platform
    • PeopleCloud
    Products
    • All Products
    • Customer
    • Clean Room
    • Data
    • Services
    • Messaging
    • Loyalty
    • Digital
    • Retail Media
    • Website
    • Publishers
  • By Use Case
    • 1 View: Understand each consumer
    • 1 Vision: Stay relevant over time
    • 1 Voice: Message across channels
    By Industry
    • All Industries
    • Auto
    • Consumer Packaged Goods
    • Financial Services
    • Health
    • Restaurants
    • Retail
    • Travel
    • Tourism
    • Nonprofits
    • Telecom, Media & Entertainment
    • All Resources
    • Research & Insights
    • Case Studies
    • Blog
    • News
    • About Us
    • Culture
    • Partners
    • Pressroom
  • Careers
  • AdChoicesAdChoices Logo
  • Platform

    • PeopleCloud
  • Products

    • All Products
    • Customer
    • Clean Room
    • Data
    • Services
    • Messaging
    • Loyalty
    • Digital
    • Retail Media
    • Website
  • Industries

    • All Industries
    • Auto
    • Consumer Packaged Goods
    • Financial Services
    • Health
    • Restaurants
    • Retail
    • Travel
    • Tourism
    • Nonprofits
    • Telecom, Media & Entertainment
  • Use cases

    • 1 View: Understand each consumer
    • 1 Vision: Stay relevant over time
    • 1 Voice: Message across channels
  • Resources

    • All resources
    • Research & Insights
    • Case Studies
    • Blog
    • News
  • About

    • About Us
    • Culture
    • Partners
    • Pressroom
    • Locations
    • Careers
Consumer Info 
Privacy Policy 
Terms & Conditions 
AdChoices 
Your Privacy Choices 
Privacy Settings 
©2025 Epsilon Data Management, LLC. All rights reserved. All names and logos are trademarks or registered trademarks of their respective owners.
  1. Homepage
  2. 1 Vision
  3. Reengage lapsed customers

Reengage lapsed customers

Reacquiring lost customers can be difficult. Reengaging them doesn’t have to be.

Without a clear, data-driven strategy, it’s difficult to identify which customers are worth reengaging, and how to do so effectively. To reengage dormant customers, you need to understand who they are, where they interacted with your brand and what will motivate them to return.

Products used
  • Customer
  • Digital
  • Messaging
  • Dining brand1.4Mrevenue growth from lapsed guests returning in a single quarter
  • Dining brand72%of reactivated customers returned and made at least two purchases
  • Retail brand46Kreactivated lapsed customers
  • Retail brand14K+conversions from new and returning customers
a woman is holding a bag of groceries in front of a shopping cart
Bring customers back smarter, faster and at scale

How it works

Master who to target and when

People want to feel seen, not targeted. When you remember what matters to them and connect in ways that are meaningful—that’s what brings customers back. Our solutions identify people that haven’t engaged with your brand and offer a clear view of their behavior and preferences, allowing you to create effective person-first experiences tailored to renew their interest, based on where they sit on the buying journey.

Reengage with identity-driven data

Data and identity are at the core of everything we do. Our solutions connect fragmented datasets and leverage identity resolution to provide a holistic view of every person. Powered to work together, our tech stack enables you to reengage on a personal, 1:1 level with relevance and accuracy. You can easily optimize reactivation strategies by testing performance, refining messaging and timing and leveraging data-driven insights.

Segment smarter and engage better

Was it price? Timing? Lack of relevance? Our advanced solutions analyze behavioral and transactional data to score and segment lapsed customers so you can know who is best to reengage—and when. We empower brands with insights from past behaviors, product interest, timing, intent and much more.

Case study

Jersey Mike’s

With a high number of lapsed customers, Jersey Mike’s found an appetizing way to reconnect with customers and gain new ones.
Learn more
case study

The Nature Conservancy

The Nature Conservancy was able to identify donors and bring in 8% more from groups lapsed for 37+ months than they had with their internal model.
Learn more
case study

Fast casual taco chain

Reactivating valuable guests resulted in an increase in the number of trips per lapsed guest and an increase in the average revenue per lapsed guest.
Learn more

More resources

a woman with icons around her
Blog Post
Master customer understanding: How identity resolution transforms marketing
Learn more
a computer monitor with a play button on the screen
Blog Post
Mastering OLV advertising: Your definitive guide to maximizing online video campaign ROI
Learn more
a man is writing on a piece of paper in front of a clipboard with a check mark on it
Blog Post
Amid economic woes, brands look to data-driven marketing
Learn more

Learn more about our solutions

  • Identify high-value customers
  • Unify and cleanse your first-party data
  • Connect messages across email and digital media
  • Cross-sell to existing customers