Know your customers more deeply, and find new ones just like them.
The customer journey is as fragmented as ever, and understanding your customers across paid and owned channels is vital. The right technology can dive deeper into customer data and fill in gaps about the customers you know and the ones you have yet to meet.
Customer data is full of important insights, but that data can often be unorganized, duplicative and incomplete. What's more: many brands don't have access to a lot of customer data, leaving them in the dark about who to talk to. Epsilon's martech solutions allow you to harmonize the first-party data you have and enhance it with identity resolution. This gives you deeper insights into who your customers are beyond a limited view.
Those deeper insights not only impact existing customers, they provide a better insight into potential customers, too. Our technology, fueled by identity resolution and AI, helps marketers build better in-market audiences and activate campaigns to those audiences across channels and devices for a seamless customer experience. And it can do so regardless of how little first-party data a brand may have, thanks to Epsilon's proprietary data with insights on 255M+ unique U.S. individuals.
Solutions equipped with real-time, dynamic data offer a continually fresh view of your in-market customers, so as their tastes, needs and wants evolve, your marketing can, too. Using AI and machine learning, our solutions develop data-driven strategies and personalization at scale. This drives better customer experiences, deeper insights and a less fragmented customer journey.
