Unify your brand and performance media

Bring together all media to deliver consistent, performance-driven shopper experiences.

Retailers and brands often manage national and performance campaigns in separate silos, missing the opportunity to reinforce messages and drive greater results. By unifying activation and measurement across all campaigns, you can create seamless shopper journeys that convert—while giving advertisers more confidence in the value of your commerce media network.

Products used

Beauty retailer$150:1average retailer-messaged ROAS across all campaigns
Grocery retailer50Xincrease in banner SKU ROAS with unified attribution
Grocery retailer1.5Xincrease in SKU ROAS from sponsored product ads with unified attribution

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Close the gap between media and commerce

How it works

Create seamless shopper journeys

Disconnected campaigns waste budget and miss opportunities. Epsilon helps you align creative, targeting and timing across your site and paid media, so shoppers receive a consistent experience wherever they engage.

Reach more of the right shoppers

Our person-level identity lets you find and reengage your shoppers across the open web, social platforms and your owned site—so you can extend reach beyond loyalty members or logins and bring more shoppers back to buy.

Measure with consistency and confidence

Unified campaigns need unified measurement. Epsilon provides campaign reporting that connects both environments back to real people and real transactions, helping you prove performance and refine strategy.

Webinar

Ahold Delhaize USA

AD Retail Media saw significant ROAS increases when they worked with Epsilon to unify their attribution across on-site and off-site advertisements.

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Case Study

Ulta Beauty

Epsilon helped Ulta Beauty’s retail media network, UB media, coordinate messaging and activation across paid and owned channels for its 600+ brand advertisers.

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Case Study

Walgreens

Rooted in strong customer data, Epsilon helped Walgreens build and power their retail media network, leading to $10 million in revenue in a single quarter.

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