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Epsilon Cookie Statement

Last updated: 2019-09-05

This Cookie Statement explains how Epsilon Data Interactive, Inc, trading as Epsilon International, and its wholly and partly owned subsidiaries, any company in which it has an interest by way of shareholding, or any company in a group of companies to which it may belong (collectively “Epsilon”, "we", "us", and "ours") use cookies and similar technologies to recognise you when you visit our corporate websites (“Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners in order to make their websites work, operate more efficiently, as well as to provide reporting information and store things like personalisation details or user preferences. Cookies can also be used to improve your experience when seeing web and mobile advertisements and ensure that when you click on an advertisement, you are sent to the correct click-through destination.

Cookies set by the website owner (in this case, Epsilon) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer and device both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. We use cookies for advertising, analytics and other purposes. This includes counting how many individual unique users visit our Websites and how often they visit our Website. We also use information about your visits to our Websites and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements.

In all these cases, unless you voluntarily provide the information directly to us, we do not collect data which directly identifies you. In instances where a cookie is utilised to recognise a unique person or a device, the cookie assigns a random identifier (i.e. “823205786528753651”) to that device.  We do not know the name of the person or any other data which directly identifies the person.

The specific types of first- and third-party cookies used during the delivery of our Websites are described here. Please note that the specific cookies served may vary depending on the specific Website you visit.

What different type of cookies do we use?

Essential website cookies

These cookies are strictly necessary for our Websites to function properly and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Website content to you, you cannot refuse them. However, you can block or delete them by changing your browser settings.

Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and customisation cookies

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective are marketing campaigns are, or to help us customise our Websites for you.

Advertising cookies

These cookies are used to make advertising messages more relevant to you.  They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").  These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we or one of our marketing partners have sent them.  This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns.  In many instances, these technologies are reliant on cookies to function properly, and thus declining cookies will impair their functioning.

How can I control cookies?

You can amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

If you choose to reject cookies, you may still use our Websites, though your access to some functionality and areas of our Websites may be restricted. We will still set the cookies necessary for our Websites to work and to operate our Services. We will also set the cookies necessary to respect any decision that you have made with regards to cookies. In these situations, we limit our use of cookies to only what is necessary.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. 

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

Epsilon Data Interactive, Inc, is the controller of the personal data we collect by the use of cookies and other tracking technologies. If you have any questions about our use of cookies or other technologies, please use the contact form.