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Epsilon Cookie List

Last updated: 30 July 2021

Cookies set for Services referred to as Discovery, Prospect and Digital Media Solutions

Cookie name

First or
third party

Cookie type

Expiry

Purpose

Pluto2

Third

Persistent

13 months

This is a temporary cookie that is created in the case when no PLUTO cookie is set AND the user hits the advertiser site where a Re-Targeting pixel has been executed.

pluto

Third

Persistent

13 months

The Session ID is used to track preference information.

fastclick

Third

Persistent

10 years

Tells the delivery system that the browser had opted out of the network

svid

Third

Persistent

13 months

Used to relate preference information for the ID

rts

Third

Persistent

13 months

Used to track last time browser was redirected through Corporate Cookie Service / Dotomi.com domain

cttutcid

Third

Persistent

7 hours

Confirm if browser accepts third-party cookies

crst

Third

Persistent

3 months

 

org

Third

Persistent

3 months

Prevent same tracking tag being called multiple times.

mmuuid

Third

Persistent

3 months

Collects Mediamath's Unique User ID

mmconnid

Third

Persistent

3 months

Collects Mediamath's Connected ID

premRC

Third

Persistent

3 months

Store's Premier site product information

mwValue

Third

Persistent

3 months

Creates a mobile device identifier

adc

Third

Persistent

3 months

Understands if a user has engaged with an Adacado creative and fires Adacado pixels accordingly

dxbm

Third

Persistent

3 months

Splits Dell visitors into Dataxu or DBM traffic

DotomiUser

Third

Persistent

13 months

Manage cookie level profile, freq. cap, retargeting

DotomiNet

Third

Persistent

13 months

Not currently used.  Was legacy support for non-RTB based publisher integrations.

DotomiStatus

Third

Persistent

Five years plus one week

Used to honor device-level opt-out preferences.

dtm_token

First

Persistent + local storage

13 months

Manage cookie level profile, freq. cap, retargeting

rt_NNNN

Third

Persistent

Seven days

Limit RTB sync frequency

DotomiSession_NNNN

Third

Session

N/A

Not currently used.  Legacy support for session ids.

DotomiRRNNNN

Third

Persistent

24 hours

Not currently used.  Legacy support for placing limits on registration rates.

DotomiTest

Third

Persistent

1800 sec

“Test”, used to check the browser’s ability to accept third party cookies

DotomiTestSession

Third

Session

N/A

“TestSession”, used to ensure only one DotomiTest cookie is set per session to check browser’s ability to accept cookies

dtm_consent

Third

Persistent

13 months

GDPR/ePrivacy consent grant solicited from user

euconsent_site

First

Persistent

13 months

Help us determine whether the user granted consent for us or not.

euconsent_lvl

First

Persistent

13 months

Stores consent for each locally-defined vendor. That is, vendors that are not part of the IAB Transparency and Consent Framework.

euconsent_lvl_version

First

Persistent

13 months

Used to determine whether to display the tool. Tracks the version of your configuration last displayed to the user.

euconsent

First

Persistent

13 months

Stores consent for vendors that participate in the IAB Transparency and Consent Framework. Only written if the browser blocks third-party cookies.

dtm_token_sc

First

Persistent

13 months

our first party cookie set via headers on registration tags

DotomiSync

Third

Persistent

12 months

used to identify which sync pixels we set on users via registration tags

Dtm_user_id

First or Third

Passed

13 months

used to identify users registration

dtm_user_id sc

First or Third

Passed

13 months

used to identify users registration

Svid

Third

Persistent

13 months

Used to relate preference information for marketing purposes

 

Cookies set on our Websites

Cookie name

First or third party

Cookie type

Name of vendor

Expiry

Purpose

__cfduid

Third

 

 

Essential

Cloudflare

70 Days

Is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

__cfruid

Third

 

Essential

Cloudflare

N/A

Used to identify trusted web traffic.

ELOQUA

First

Performance and functionality

Eloqua

1.5 Years

This cookie collects and transfers contact info from webforms to internal databases.

ELQSTATUS

First

 

Analytics and customisation

Eloqua

1.5 Years

This cookie is used to recognise unique visitors to website pages and to track the pages they visit.

lang_code

First

 

 

Essential

Epsilon

20 Years

Used to determine the language of the user.

_ga

Third

 

Analytics and Customisation

Google Analytics

2 years

Used to distinguish users.

_gat

Third

 

Analytics and Customisation

Google Analytics

1 minute

Used to throttle request rate.

_gid

Third

 

Analytics and Customisation

Google Analytics

1 Day

Used to distinguish users.

__hssc

Third

 

HubSpot

30 Minutes

This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

__hssrc

Third

 

HubSpot

Session

Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

__hstc

Third

 

 

 

Analytics and customisation

HubSpot

2 years

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

hubspotutk

Third

 

HubSpot

2 Years

This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

__hs_opt_out

First

 

Analytics and customisation

Epsilon

1 Year

This cookie enables the function of HubSpot Enterprise Analytics.

hsfirstvisit

First

 

Analytics and customisation

Epsilon

Session

This cookie name is associated with websites built on the HubSpot platform and is used for website analytics.

utmParams

First

 

 

Analytics

Epsilon

Session

This cookie persists campaign attribution data present in URL parameters for the duration of the session