Focusing on a defined audience enabled the client to find a more profitable market that drove higher contributions than their average account holders.
Following past relationships with partners who enabled redirects and malware that harmed their reputation, ad quality was Hometalk’s first priority. As a leading do-it-yourself (DIY) site, they were seeking a demand partner with a DIY mentality that could deliver high ad quality, unique ad demand, bidding speed and increased revenue.
With the Publisher Common ID Module built in, Hometalk monetized a portion of their ad supply with high-value, targeted ads — fully personalized. The result: a 40% increase in daily earnings. We served up the tools to get the job done, including timely, quality support and a high level of transparency.
We don’t just serve the publishers, we bring them closer to brand audiences by delivering high-quality, targeted brand ads.
The Publisher Common ID Module stores a unique user ID (UUID) in the first party domain. It’s accessible to all adapters can be utilized to improve user matching.