Monetizing web traffic on cookieless browsers

Increasing share of impressions on Safari

PoolHost, an online office pool and sports site, was looking to monetize their traffic on cookieless browsers like Safari. To achieve this objective, they partnered with Epsilon to pilot our publisher identity solution, Publisher Link. Once activated, PoolHost quickly saw significant increases in share of impressions on Safari, overall ad fill rate, impression count and earnings.

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Monetizing web traffic on cookieless browsers

Delivering dramatic results for the client

increase in share of impressions served on Safari

460%

increase in fill rate

135%

increase in revenue with Publisher Link

Increasing share of impressions on Safari

The power of Publisher Link

Here's how Epsilon helped PoolHost increase the value of their advertising without upping ad load.

Up and running in less than a week

Epsilon partnered with PoolHost and implemented our new publisher identity solution, Publisher Link, to help address their monetization challenges. We assisted in the integration of publisher identity suite tags directly on PoolHost’s site getting up and running in less than a week.

Increasing fill rate by 460%

Once integrated and activated, the solutions begin working immediately. In just a couple days, Publisher Link picked up nearly three of four impressions across the entire site. Fill rate increased 460% on PoolHost, and Epsilon purchased previously unfilled impressions at a competitive rate. It bought 73% of the impressions on the site, comprising 66% of total earnings. And the majority of the incremental lift came from impressions served on the Safari browser, where the lack of cookies makes audience targeting tough. The identity-based nature of our solution allowed PoolHost make its advertising more valuable—without increasing ad load.

"In partnering with Epsilon, everything was verified very quickly. We were able to see a boost within our first two weeks and the numbers exceeded our expectations."

Larry Lubman, Chief Executive Officer, PoolHost

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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