[Epsilon] revamped our retargeting strategy so we could reach an audience we couldn’t find or reach before. With [Epsilon]’s cross-device and cross-channel measurement, we have a comprehensive view into our performance for the first time."Steve August, Associate VP of Marketing and Analytics at Road Scholar
Road Scholar, the nation’s largest adult educational travel organization, needed to drive higher enrollment with their on-the-go customers. From lapsed customers to new ones, they aimed to attract all goal-getters.
When it came to those seeking educational travel, we had to educate ourselves first. We partnered with Road Scholar to understand their customer base, recognize recent and lapsed customers and attract new ones across devices. The result: more than 8% incremental conversions.
More visitors is more like it. We expanded Road Scholar’s target audience beyond just recent visitors, we included historical site visitors, as well as recent and lapsed customers who had never visited the website.
Unique, individualized messages made an impact. With a completely responsive design and optimized delivery we reached all on-the-go travelers and maximized incremental sales.