BikesOnline Taps Epsilon to Power its Retention Marketing and Advertising in Australia

Epsilon Digital solution to activate first-party data, measure digital ad performance and improve business outcomes for BikesOnline

BikesOnline can now find and engage its most valuable customers with people-based marketing at-scale

SYDNEY – AUGUST 2, 2023 – Epsilon, a global advertising and marketing technology company and part of Publicis Groupe (Euronext Paris FR0000130577, CAC 40), today announced it has been selected by online specialty bike and accessory retailer BikesOnline to lead its digital advertising campaigns in Australia. BikesOnline will use Epsilon Digital—Epsilon’s suite of solutions for people-based, performance-driven digital media, to find and engage its most valuable customers.

Epsilon Digital is powered by Epsilon’s industry-leading identity offering, CORE ID. This powerful combination gives BikesOnline the insights needed to send individual-level messages to the right people at the right time, driving repeat purchases from existing customers. Data shows that acquiring a new customer can cost between 5-25 times as much than retaining a customer. On average, active customers will spend 30% more on a purchase than a new customer, and active customers are 50% more likely to try a new product than a new customer.

Rainer Schmid, Global Direct Marketing Managerat BikesOnline, said, “Epsilon played a crucial role in the expansion of our top-of-funnel campaign strategy. We chose to work with Epsilon due to their CORE ID solution and ability to measure incremental growth in revenue generated directly from the platform. The use of test and control groups to measure these incremental gains along with product category-level insights has been quite valuable to the BikesOnline business. Partnering with the Epsilon team has been an amazing experience. The level of account management, analytics and creative process is wonderfully refreshing compared to what we’ve experienced with other adtech and martech companies.”

Ashish Sinha, Managing Director of Epsilon APAC MEA, said, “Our belief in and respect for first-party data and the highest standards of privacy help our clients win customer trust. Ultimately, that is what drives long lasting business relationships and we’re honoured that BikesOnline selected Epsilon to create those relationships. Clients like BikesOnline know that with Epsilon, they can be intentional in how they engage customers and activate the type of timely messages that are key to driving performance. Together, we are pushing boundaries to activate first-party data, measure performance and validate marketing investments.”

Sinha continued, “Epsilon Digital was the first offering to be accredited for correlated outcomes, validating our ability to connect marketing events, such as a purchase, to business outcomes. Brands deserve best-in-class solutions that deliver results, and consumers deserve brand experiences that are timely and relevant. We’re eager to begin our work with BikesOnline and show them the full power of Epsilon Digital.”

About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit www.epsilon.com/apac.

About BikesOnline
BikesOnline is an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. We deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product we sell. For more information, please visit www.bikesonline.com.au.