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    1. Homepage
    2. Loyalty

    Intelligent. Predictive. Adaptive.

    Epsilon Loyalty doesn't just power loyalty programmes, it turns them into intuitive growth engines that lift lifetime value.

    Powered by first-party data and AI, Epsilon Loyalty learns from every action and adapts in real time, anticipating what each person needs next to transform passive points systems into gamified engagement that feels personal, dynamic and built for lasting relationships.

    Two smartphones displaying a financial reward offer and a retail loyalty program promotion.

    Get more from your loyalty programme

    Driving customer lifetime value starts with listening to what your customers are telling you. Epsilon Loyalty connects each customer’s online and offline data, helping you uncover deeper insights and engage every shopper responsively across channels.

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    Aquire

    Identify your most valuable customers and reach more of them

    Identify your most valuable customers and reach more of them online, then enrol them in your programme to begin engaging on a deeper level.

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    Engage

    Activate your loyalty strategy across channels and devices

    Activate your loyalty strategy across every channel and device. Deliver highly personalised, relevant messages and experiences that drive member interaction.

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    Reward

    Motivate members with behaviour-driven offers they find meaningful

    Motivate members with behaviour-driven offers they find meaningful and rewards they genuinely value. That’s how you make them feel recognised.

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    Retain

    Analyse member sentiment to keep them coming back

    Analyse member sentiment to keep them coming back. With our emotional loyalty measurement model, you’ll gain a deeper understanding of what drives every member.

    Report

    Reach peak loyalty

    Epsilon is named a Leader in The Forester Wave™: Loyalty Technology Solutions, Q1 2023.
    Learn more
    A TravelCo card with a tropical bay branches to a woman with an 'Adventure awaits' city card and a man with a 'Seas the day' cruise card.

    Make loyalty your competitive edge

    Our gamified loyalty solution allows brands to hyper-personalise every customer's journey with tailored challenges, missions or streaks based on member behaviour.

    Turn every interaction into an opportunity to deepen connection and build community through leaderboards, shared milestones and peer recognition.

    Smiling man in a yellow shirt working on a laptop.

    Loyalty your way

    Epsilon Loyalty gives you full control over how you design and optimise your programme. A self-service interface lets you manage offers, audiences, insights and reporting in one place.

    AI-powered analytics reveal opportunities to improve satisfaction and performance, so you can adapt quickly and keep every experience relevant.

    Hands holding a tablet displaying data analytics charts.

    Flexible and scalable technology

    Our modular loyalty management platform grows with your ambitions. Powered by real-time decisioning and machine learning, it drives the right behaviours efficiently and precisely.

    Add capabilities as your needs change, getting exactly what you need, and nothing you don’t.

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    Strategic services and expertise

    Choose the right balance of self-service control and expert partnership for your business. We’re here to support the entire loyalty journey, from strategy development to implementation and optimisation.

    With more than five decades of loyalty CRM experience, we combine proven know-how with hands-on partnership to help leading brands turn loyalty into lasting growth.

    Resources and expert insights

    Webinar
    Loyalty marketing: Your key to unlocking zero- and first-party data
    Learn more
    Whitepaper
    The real value of value exchange in loyalty
    Learn more
    Blog
    To drive better marketing with your customers, maximize your first-party data
    Learn more