Epsilon Appoints Leader for Market Expansion in Middle East & Africa

Saira Mehdi Joins Team to Ramp-Up New Business and Product Growth in the region


Dubai – August 19, 2021 –  Epsilon®, a global leader in outcome-based marketing, today announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA) region, effective immediately. Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. She will also play a significant role in positioning Epsilon as a premier martech and adtech player in MEA.

Saira comes with 14 years of work experience in the IT industry across North America and MEA. Having worked with organizations like Oracle and Rackspace, Saira is keen to build on this experience and deliver value. 

Speaking on her appointment, Saira stated, “I am excited to join Epsilon and will collaborate with the leadership’s vision for growth in this region. With consumer expectations rising and the market at the cusp of marketing maturity, businesses need to evaluate their customer engagement strategies and I see Epsilon PeopleCloud filling that gap.”    

Ashish Sinha, Managing Director for APAC & MEA, said, “I am delighted to welcome Saira into the Epsilon family. This is an exciting time for us and I am happy that we have Saira take charge to deliver our best-in-class Epsilon PeopleCloud suite of solutions to customers in the region that has great market potential.” 


About Epsilon

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promisesTM. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit Follow us on Twitter at @EpsilonAPAC.