Rebel unveils refreshed loyalty program

19 October 2023: Australia’s largest sporting retailer, rebel, has unveiled a refreshed loyalty program that’s providing more value, and more rewards, for members.

rebel Active marks a complete refresh of rebel’s loyalty program, from how members are rewarded for their shop at rebel, right through to the perks they get through the program – whilst keeping the things members love today.

The new points collection and redemption structure will see rebel Active members rewarded with one point for every dollar they spend on product in-store or online. 100 points equates to $5 available to be used on future purchases making it one of the most generous Loyalty programs in the Australian market. The refreshed program will see members continue to receive discounted member pricing, exclusive experiences, member-only prize draws and exclusive offers from some of Australia’s favourite sporting brands.

rebel Active members can also opt-in to receive unique booster point offers and limited early access to products and experiences that money just can’t buy. Members can also receive information about the latest product promotions at rebel, providing them with even more value on every shop. rebel General Manager of eCommerce and Marketing, Rosemary Martin, said, “We’ve completely redesigned our loyalty program to ensure our members are supported and rewarded as they pursue their sporting dreams and passions.”

“These updates to our loyalty program are just the beginning, and we’re excited to roll-out a range of exciting new features over the coming months. Whether you’re shopping with us for a new pair of trainers, gym gear, or to get the kids kitted out for their sport of choice, you’ll be receiving more value, more relevant offers, and more ways to be rewarded.”

rebel Active's refreshed loyalty program is powered by global advertising and marketing technology company Epsilon.

Epsilon Managing Director, Australia & New Zealand, Shane Hanby added, “Epsilon is pleased to have partnered with rebel to re-launch rebel Active, a points-based loyalty offering that puts its members at the heart of the program."

There are no minimum thresholds before members can redeem their points, they are rewarded for spending at rebel right away.

Existing members of rebel’s loyalty program were transitioned into the rebel Active program at re-launch. Customers of rebel who are not members of the loyalty program are able to sign up for free in-store, or online at