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Elliott Clayton

Elliott Clayton

Elliott holds a decade of expertise in personalisation, blending technology, strategy, and massive data for many of the top Fortune 500 companies. As senior vice president, Elliott focuses on the importance of accountable marketing spend through personalisation at scale, leading Epsilon’s vision in solving the most challenging marketing issues facing CMOs and agencies today.

Articles by Elliott Clayton

The DTC pandemic boom: What can we learn?

Open for business: The trends that will define retail in 2020 and beyond

The evolution of showrooming for omni-channel retail

Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware

The upside of GDPR: Three benefits for marketers

GDPR: Short-term pain, long-term gain

How does the industry waste $20bn marketing budget a year?

Gauging true ROI: How to fix broken measurement models in 2018

True personalisation: Reigniting the value of digital advertising

This is what real personalisation looks like

2015 Holiday EU Shopper Report

Why Leakage is never a good thing in digital Media