Adopting Upgrade Opportunities
ASPCA, the oldest animal welfare organization in North America, needed help retaining and upgrading their donors — from direct marketing to mid-level giving, and ultimately to planned giving. Traditional methods for upgrading, like RFM selection, were not working.
Using Abacus®, the industry’s original cooperative database, and our modeling capabilities, ASPCA experienced significant lifts in both response rate and average gift amount.
Using the Abacus Cooperative and the client’s housefile, we pinpointed donors, while our optimization model identified which donors would upgrade and move through the pipeline.
