Connecting customer data to increase credit card signups

Searching for the right prospects

A big-box retail chain wanted to increase online and in-store credit card signups. A lack of strong customer data prevented the brand from finding the right prospects and cost-effectively reach them with personalized digital messages.

Combining first-party and third-party data enhanced the retailer’s customer knowledge, maximizing campaign efficiency by reaching a more approvable audience—delivering lower cost-per-signups (CPS) and driving measurable results.

Connecting customer data to increase credit card signups

Strong data yields strong results

98%

above goal for new card signups in one month

66%

under original CPA goal

40%

increase in approval rate

Searching for the right prospects

Creating unified views of customers both online and offline

Working together

We onboarded the retailer’s cardholder file and combined it with over 200+ million profiles, which gave us a high-definition view of each person across 7,000+ attributes. Once the retailer implemented strategic site tagging, they had unified views of their customers—online and offline—that combined recent brand interactions with third-party data.

To deliver the right messages

These unified profiles allowed the retailer to identify and reach only net-new qualified prospects who looked like their best cardholders, withholding marketing from everyone else. Our years of historical data helped the retailer deliver relevant, personalized messages that drove new account signups that exceeded goals by 98% in one month.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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