Making the Right Match on Safari

Putting low match rates to bed

It wasn’t all fun and games when Crate&kids, a high-end children’s furniture and décor retailer, had a hard time reaching and reengaging customers online. They invited Epsilon into the sandbox to start building a way to reactivate these customers.

"[Epsilon] is able to reach and reengage our customers with unprecedented accuracy, allowing us to target the most relevant messages at the right times in the purchase funnel."

Joe Orlando, Director of Marketing at Crate&kids

Making the Right Match on Safari

Opening the toy box of technologies that drive match rates, exceeding the industry average.

94%

match rate

89%

seen in past 90 days

cookies and devices matched to each person

Putting low match rates to bed

Safari is no match for Epsilon

Reaching iOS and Safari customers is like child’s play to us. But to give it a boost, we used our proprietary matching technology to build a single view of every consumer, across every device, browser and mobile app. The big payoff: we accurately recognized and matched an unprecedented 94% of those customers.

Epsilon Digital

Instead of treating each cookie or device as a different person, we linked multiple devices back to a unique individual to deliver relevant messages, eliminate wasted ad dollars and drive strong conversions.

"[Epsilon] is able to reach and reengage our customers with unprecedented accuracy, allowing us to target the most relevant messages at the right times in the purchase funnel."

Joe Orlando, Director of Marketing at Crate&kids

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Next pick for you: Cabela's

Connecting millions of consumers beyond the great outdoors