Epsilon Delivers an Impressive 4.4:1 iROAS, Exceeding Original Projection of 1.6:1
An innovative luggage brand, Mokobara aimed to drive customer lifetime value through personalised interactions, harnessing their diverse products for cross-selling and upselling across devices on the open web.
Mokobara sought to unlock the full potential of its buyer and site data to strengthen CRM efforts, tackling cross-device tracking and scalability challenges. To really connect with their audience, they needed deeper insights to deliver personalised ads that matched individual preferences.
Identity resolution enabled Mokobara to connect with current, lapsed, and potential customers across site interactors. With brand-forward creatives, Epsilon fostered stronger customer relationships without a hard-sell approach.
Epsilon focused on the right prospects, brought back past customers, and reached new users with personalised ads. This helped Mokobara get the most out of their media spend, boost repeat purchases, and increase order value. The campaign insights also helped Mokobara fine-tune their strategy for future growth.