A renowned whisky brand aimed to enhance its visibility and sales for its 12YO Single Malt Scotch Whisky during a prime promotional event - Father’s Day.
The brand faced several challenges, including limited time to engage customers and generate sales quickly.
They also had to navigate intense competition and market saturation, making it crucial to differentiate their offerings and capture consumer attention effectively.
And in addition to its focus on Search and Aisle, there was a desire to expand the media strategy through checkout-promoted placements.
Epsilon Retail Media helped the company by targeting Coles Online Shoppers across Victoria and NSW that sell alcohol online.
The brand leveraged Epsilon Retail Media to combine Display Ads with Promoted SKUs, running placements on online aisle and checkout.
This multi-placement approach increased visibility and engagement at key shopper touchpoints, driving sales during the promotional period.