Maximizing campaign performance with audiences that get smarter over time

Tailor-made marketing

An upscale male apparel brand was looking for an audience solution to improve their direct mail response rate and drive marketing revenue. With AI Audiences, Epsilon helped the apparel brand deliver more intentional marketing messages.

Maximizing campaign performance with audiences that get smarter over time

Stylish results

24%

lift in response rate

47%

lift in $/bk

19%

lift in average order

Tailor-made marketing

Driving performance with in-flight optimizations

Here’s how Epsilon connected an upscale male apparel brand with more in-market customers:

Finding the right buyers

Using Epsilon's AI Audiences, the brand created audiences most likely to respond to direct mail and purchase their products.

Audience optimization

With unparalleled transactional data with optimization to identify macro trends in near real time, the retailer was able to optimize who they were talking to in real time.

Improving performance

Powered by AI-predictive modeling and an ongoing feedback loop on previous results, each campaign activated with Epsilon AI Audiences saw substantial increases in performance.

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