#354: Epsilon's Loyalty Index - Consumer Insights for the UAE

In a recent episode of Let's Talk Loyalty, Paula Thomas interviewed Ganga Ganapathi Poovaiah (she/ her) our VP, Head - International Marketing as she shared some exciting new loyalty insights relevant for marketers in the UAE.

As part of our global expansion, we have been hard at work researching UAE consumer loyalty preferences, and are now sharing these retail benchmarking insights.

Listen in to Ganga Ganapathi Poovaiah (she/ her) as she shares the strategic thinking that led to Epsilon's decision to invest in this industry index, with Paula Thomas and some of the surprising findings that emerged in the UAE.

In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors in their industry in terms of earning their customer’s loyalty, as well as how they compare to other industries.

Listen to the conversation on the link below: