India’s Loyalty Landscape: A Deep Dive Into Epsilon Research


The customer loyalty market in India is expanding at a dramatic pace. Epsilon recently released a research report covering the dynamics of this market and insights into the reasons for this growth. We published an article recently summarizing the highlights of that report and wanted to follow up that work with a conversation with Epsilon to understand more about how customer loyalty is evolving in the country.

This video interview features Ashish Sinha, Managing Director, Epsilon APAC and MEA, and Ganga Ganapathi, VP Marketing, APAC, MEA, and EU. Bill Hanifin hosts this interesting conversation, and as you listen, you will enjoy plenty of take-aways to understand more about this explosive marketplace.

A global leader in data-driven marketing and loyalty solutions, Epsilon, a Publicis Groupe company, has been a leader in the digital marketing revolution for many years, supporting leading brands in multiple markets and vertical categories with a variety of customer centric solutions. They strongly support loyalty education initiatives for their associates and clients and currently have CLMPs from their consulting and business development teams in the UK, UAE, Singapore, India, and the US.

Epsilon has been a long-time supporter of the Loyalty Academy and was a sponsor of the very successful inaugural CLMP Workshop in Mumbai, held on June 28-30, 2022. The Wise Marketer partnered with Brian Almeida and Mala Raj of Strategic Caravan to host and deliver the workshop.