[VIDEO] Integrated marketing: What's it worth, and is it worth it?

How do you assess the value of integrated marketing before deciding whether to invest the time, effort, and cost of joining together all marketing activity?

One of the biggest issues marketers face is assessing the value of 'the next big thing' in marketing for their business. That's no different for integrated marketing - on the minds of many marketers, but few are able to articulate the potential return.

Filmed live at IMRG's Customer Connect conference in London, in this video Elliott Clayton, SVP at Conversant, uses real-life data from businesses that have been there and done it to gauge the value - and the potential return on investment - of integrated marketing.


Discover how homeware brand Cox & Cox generated over £2 million in incremental revenue by integrating their marketing, using data, reach and delivery to align their offsite, onsite and offline marketing.