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80 posts matching “first-party data”< Back to all posts

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To drive better marketing with your customers, maximize your first-party data
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Improving First-party Data Strategy in the Cookieless Future
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5 Keys to Creating Value with First-Party Data
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With Google's announcement on alternative identifiers, first-party data remains king
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As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
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Conquer, Scale and Thrive in Retail Media
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Building people-based identity in the cookie less world
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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware
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Data quality: The foundation of high-performance marketing
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