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Dune London gets personal with Conversant and sees 64% increase in ROI
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65% of consumers fed up with irrelevant brand communications
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65% of consumers fed up with irrelevant brand communications
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Untargeted retail offers ‘a turn-off’ for consumers
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Consumers want personalised communications
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10 marvellous digital marketing stats we’ve seen this week
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What a tougher 100% digital ad viewability standard would mean
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Studies highlight importance of data in targeting consumers
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Programmatic: time to hit the reset button?
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