IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment

Epsilon is proud to be recognized as a Leader in the IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment.

Data deprecation and the impending demise of third-party cookies is resulting in signal loss for many demand-side platforms (DSPs). During this industry transition, marketers who embrace DSPs that remain resilient in the face of this third-party data deprecation will position themselves for success and ensure optimal experiences for their customers.

To assess the efficacy of various DSP vendors in the market, the International Data Corporation (IDC) launched the IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment. Epsilon is proud to be distinguished as a Leader in the MarketScape, with four recognized strengths that make customers happier through stronger connections:

1. Native identity solution: Serve and optimize ads to real individuals, not cookies or devices.
2. Cross-channel optimization: Deliver personalized digital ads dynamically across multiple channels.
3. Performance-based measurement: Eliminate 50%+ media waste by ensuring media is delivered accurately.
4. All-in-one solution: Experience all digital functions – ID resolution, creative capabilities, attribution, publisher relationships, and more – along with core DSP capabilities.

Read the excerpt to see Epsilon's recognized strengths and learn.