It might feel like every marketer under the sun is using AI today—or at least talking about it. But there's a real lack of understanding around how AI is integrated into marketing strategies: if the investment is worth it, how people are measuring success, what kinds of challenges they're facing...you get it.

In our new Epsilon Pulse research report, The state of AI in marketing, we talk to marketers across the retail, financial services, travel, restaurant and consumer packaged goods (CPG) industries to understand their motivations, investments and barriers when it comes to AI. The report will help you get a pulse on where you're at in your AI journey, and show you what there is to learn from your peers (and competitors).

Dive into the report, and you'll learn:

An overview of AI adoption in marketing
What is driving brands to invest in AI
How much budget they're allocating to AI tools and technologies
How marketers are measuring success
Challenges, barriers to adoption and lessons learned
Key recommendations on how to approach AI—no matter where you're at in your maturity

Let's begin.

Epsilon Pulse is the beating heart of Epsilon’s proprietary research. Designed to produce relevant and up-to-date insights about consumers, marketers and their preferences, Epsilon Pulse helps brands better understand the adtech and martech industry so they can make informed, data-driven marketing decisions.