Unifying Experience - Impact of Data Integration in Omnichannel Retail

Despite the abundance of data generated by retailers, 60% of it remains unknown or inaccessible. Breaking down these data silos is a major challenge for 96% of omnichannel retailers surveyed worldwide.

Poor data quality affects 35% of marketers' ability to target consumers effectively with digital ads. Meanwhile, 40% of consumers spend more with retailers offering personalised shopping experiences across channels. Retailers investing in personalisation can achieve significant returns, with some seeing up to $20 in return for every dollar spent.

Effective data integration is essential for enhancing retail operations, refining marketing strategies, and fostering customer engagement.

Supercharge your next campaign with streamlined data integration using Epsilon Digital.